Dainty Doll

In 2007 Nicola had started a limited production of a make-up range called Dainty Doll aimed at the pale-skinned market whilst producing the Girls Aloud-related television series The Passions of Girls Aloud.Then in the following 18 months Roberts expanded the collection which saw a major release with prestigious store Harrods in London exclusively stocking the items. The success led to a release across the United Kingdom with Roberts explaining the concept of Dainty Doll saying "The reason behind me doing this is because I had a point of difference and that was because of the pale skin and it was something I obviously felt really passionate about. I was aware that there weren't many make up brands that catered for women for extra pale skin so I feel proud that I've been the person to do it."